Create a theme for the 2015 Chelsea FC Annual Lunch.
Targeting an older generation of fans stretching back to fans of the 1950s title-winning team, the theme has traditionally had a more nostalgic theme.
A hero visual of key players from across the generations - as well as the stars of the Youth & Ladies teams - come together in a single celebration shot, set against a stadium highlighting the development of Stamford Bridge.
In an otherwise uninspiring season, this year's creative celebrated the unique history of this iconic club, and the glamorous and not-so-glamourous years, synonymous with it's audience.
For the event itself, the key visual was brought to life using parallax animation for the on-stage graphics, as well as being applied to all printed collateral including the brochure - the design of which was inspired by programmes from the 1955 season.
Produced whilst under employment of Chelsea FC