CFC Underwriting pride themselves on 'thinking differently' to other companies within the insurance market, but felt that their communications had become dated and needed a refresh.
Having refreshed the visual identity across all printed collateral, Braan was asked to apply this thinking to their corporate website.
Whilst being wedded to their quirky imagery - that remain refreshingly different in an otherwise corporate landscape - CFC wanted their content-heavy collateral to remain equally approachable.
By leading with a simple "Hello" across all collateral and emphasising their refreshingly friendly colour palette alongside a grid system that encouraged a healthy amount of space, CFC appear contemporary yet approachable.
The evolution of their website had a similar approach and CFC can now pride themselves on being one of the few insurance agencies showcasing themselves with a fully responsive website.